TENPIN
Evolving Identity with promotional campaigns & motion design
Client
Tenpin
Location
United Kingdom
Stage
Active Company
Services
Web Design
UI / UX Design
Motion Graphics
Digital Brand Identity
Tenpin are one of the UK’s leading bowling and entertainment venues with over 48 sites. Beyond bowling, their centers offer a mix of activities from arcades, laser tag, escape rooms and karaoke to Beer pong, mini golf and more.
Tenpin we’re looking to freshen up their creative content, dissatisfied with their previous rebrand and the combative image it portrayed, they wanted something more engaging that could appeal to both families and young adults. While not a re-brand, we were tasked with freshening up the in-center motion signage, holiday promotions & various other marketing collateral for print and web that would brand identity.
The Vision
We wanted to expand the visual arsenal that tenpin could leverage by building upon the aspects that were already working well for them whilst downplaying the more aggressive tone they were using previously. We also proposed introducing a new typeface that could stand out and work in sync with ‘Blackhawk’, their main script typeface. Whilst each sub project needed to adapt to their own requirements, we wanted to create styles that can be different yet familiar for each campaign.
The outcome
For Tenpin we truly did succeed in hitting all our targets. Each campaign created has a unique visual styles that still tapped into the pre-existing creative elements, the aggressive tone was toned down but at times we still used that tone when it felt necessary to the campaign. We also spread the creative to Multiple audience types as well making the outcomes feel diverse. Ultimately, we designed some of the most unique experiences for Tenpin.
